Turtle AV Partners with Highway Marketing to Drive Growth in Texas, Oklahoma, Louisiana, Arkansas

Turtle AV has appointed Highway Marketing as its official sales representative agency for the TOLA region (Texas, Oklahoma, Louisiana, and Arkansas). This new partnership underscores Turtle AV’s strategic commitment to expanding its footprint in the U.S. professional AV market by partnering with the most respected rep firm in the region.

Highway Marketing brings decades of experience in the pro AV, integration, and distribution channel, with a reputation for deep technical knowledge and long-standing relationships across the region’s integrator, consultant, and reseller community.

“TOLA is an important region for us, and we are genuinely excited to have Highway Marketing on board,” said Steve Samson, President, Americas at Turtle AV. “They know the market inside and out and their strong relationships with integrators and resellers make them a great fit. We are looking forward to working together to bring our full lineup including the Chazy Dante AV A series and AV over IP solutions to more partners and projects across the region.”

Turtle AV’s portfolio includes the Chazy 4K family of Dante AV-A endpoints, Chazy Control, the world’s first embedded Dante Controller, the Mineola Dante Audio Bridges, Darwin H.265 encoders, award-winning video wall systems, USB extenders, and cost-effective Dante adapters for professional AV installations.

“We’re really pleased to welcome Turtle AV to our lineup,” said Jeff Ballow, President of Highway Marketing. “We love working with brands that bring fresh energy and smart solutions to the market, and Turtle AV does exactly that. Their products are impressive, and we’re looking forward to introducing them to our partners throughout TOLA.”

This appointment is part of Turtle AV’s broader North American growth strategy, supporting integrators and consultants with local sales support, product expertise, and hands-on service.

Visit www.turtleav.com and www.highwaymarketing.com for more information.

About Highway Marketing
Highway Marketing is an independent professional audio and video manufacturers’ representative firm comprised of recognized professionals in the industry covering Texas, Louisiana, Oklahoma and Arkansas. Highway Marketing’s team have over 300 years combined experience in the audio/video business and possess a broad range of sales and technical skills to service the needs of the manufacturer, the dealer, and their clients. Highway Marketing incorporated in 1994 and have built up a 12-person team in our 30+ year history headquartered in Dallas Texas.

About Turtle AV
Turtle AV is a proudly Australian electronics manufacturer, based out of Melbourne.


Turtle AV is on a mission to make rock solid, feature rich products for the AV market, and specialises in AV over IP using formats such as Dante AV-A, Dante Audio and H.265/HEVC. Products include 4K video distribution systems, Video Walls, professional audio converters.

Turtle AV is truly committed to being the best possible partner we can to everyone involved. Our people, our customers, our distributors, our resellers and integrators, our suppliers, and our industry partners. We value human connections and are genuinely excited to be on this journey.